As a property manager or resident of a luxury gated residential community, you want to ensure that your community remains a desirable and valuable place to live. One way to achieve this is by implementing an onsite wellness program, which can not only benefit the health and well-being of your residents, but also increase the property value of your community.
According to a report by the Urban Land Institute, “Wellness is becoming a core attribute of many successful communities and buildings,” and that “A wellness focus can help differentiate properties in a crowded market and provide a unique selling point.” By offering an onsite wellness program, you can set your community apart from other residential communities and attract potential buyers who are looking for high-quality health and wellness resources.
In fact, a study by the Urban Land Institute and the John Hopkins Bloomberg School of Public Health found that “Healthy and active communities have increased property values by as much as 20 percent.” This means that implementing an onsite wellness program can potentially increase the value of your community and attract higher-end buyers who are willing to pay a premium for access to such amenities.
But how exactly does an onsite wellness program increase property value? For one, it enhances the overall quality of life for residents, providing them with access to health and wellness resources without the need for travel or extra expense. Additionally, an onsite wellness program can foster a sense of community and social connectedness, which can lead to higher resident satisfaction and a more engaged community.
As John Burns, CEO of John Burns Real Estate Consulting, notes, “Wellness is becoming an increasingly important part of a community’s identity and residents are willing to pay a premium for access to wellness amenities.” By offering an onsite wellness program, you can position your community as a desirable and forward-thinking place to live, one that prioritizes the health and well-being of its residents.
In conclusion, implementing an onsite wellness program can increase the property value of your luxury gated residential community by providing access to high-quality health and wellness resources, fostering a sense of community, and positioning your community as a desirable and forward-thinking place to live. As the demand for health and wellness amenities continues to grow, investing in an onsite wellness program can be a wise decision for both the health of your residents and the value of your property.